Why use an event agency? Advantages and trends in 2024
Your company is preparing a professional event in 2024? Whether it is a conference, a team-building, a gala or inauguration evening, professional exhibitions, or a seminar, etc., the organization of an event operation cannot be improvised. To unite your employees around a successful event, why not entrust all or part of the project to an event agency ?
Formeret, experts in corporate events, reveals to you The advantages to call on experts in event organization, as well as trends you should know in the sector by 2024.
What are the advantages of an event agency?
Here are 5 good reasons to use an event agency to organize your professional events.
Take advantage of its expertise and experience
Whatever type of events you want to organize (team building, product launch parties, seminars, cocktails, etc.), the experience and the knowhow of an agency play a major role in the success of your event project. Whether you need a complete organization or only certain logistical aspects, the agency will entrust your event animation to a rigorous project manager who will make you benefit from its expertise for create a quality event. This can help you avoid beginner mistakes in preparations that could be disadvantageous on D-Day.
Save time and reduce stress
Specialized in the organization of events, the agencies let you benefit from their Field experience. Between the choice of the setting of the event, the various service providers, the budget management, planning, logistics and technical constraints... Organizing a corporate event takes time and can be a source of stress if it is not your job.
You can use an event company to organize a turnkey event from A to Z, or to support you in certain areas of the organization with a tailor-made service. In all cases, an agency that already has the expertise and the network, you Save time in the management of all logistical aspects, thus focusing on the essentials, the communication strategy for example, and can approach the event with serenity. The job of event organizer requires a certain reactivity in the face of the unexpected and a good resistance to stress.
Access to an extensive network of suppliers
An event agency is used to working closely with a large network of partners for various types of events. Using a specialized agency therefore guarantees you to take advantage of products and services of reliable suppliers : caterers, equipment rental, entertainment, decorators... You benefit from a network of experts and negotiated rates.
A creative and personalized event
A successful event is an event that will make an impression. Your event is reflection of your brand image, it must not only be successful, but also stay in line with your company values. You can count on event agencies to organize tailor-made and creative events : it's their job. Whatever your goals and your budget, going through an agency allows you to offer an original and exclusive event to your guests and collaborators.
Better budget management
When you start creating events, budget management can become a real headache, especially knowing what budget to allocate to this or that expense item. Thanks to their experience, event companies will help you Define a budget total, at Respect it, but also at optimize costs. Indeed, their knowledge of the sector and their network of partners allow them to negotiate prices on certain services.
How to choose the right event agency in Paris?
Understand your needs
Before you even start looking for an event partner, you need to clearly define your needs and expectations. Take the time to establish specifications and an event strategy based on your target audience and the objectives of your event. To find the ideal agency, you can ask yourself the following questions: what type of events do you want to organize (high-end, atypical, original, friendly or professional, etc.)? What is the objective of this professional project (to inform, reward, promote cohesion, promote your image, etc.)? What is the profile of your guests and what are their expectations? What is your budget envelope?
Evaluate skills and experience
Once you know exactly what you need, you can start prospecting. At the time of your benchmark, it is essential to assess the skills and experience of the agency's professionals. To do this, you can check The references and previous events organized by the agency. This will allow you to see if the type of events and the positioning of the agency are in line with your company and your projects, for example: organization of seminars, incentives, gala evenings, company birthdays, team-building, etc.
Request detailed proposals
Do not hesitate to ask for detailed proposals including ideas, costs and services offered. This step is crucial to assess the seriousness of the agency, their expertise and to avoid unpleasant surprises during the organization. Likewise, try to find out more about the Operation of the agency : what is his level of involvement in the organization and management of events? Does it offer turnkey events or does it only support you in certain aspects? Who will be your contact person? Do not hesitate to ask for as much information as necessary to ensure the reliability of the service providers.
Consider chemistry and communication
You will be working closely with this agency until D-Day, so it is essential to ensure that there is a certain compatibility And a smooth communication between the various parties involved. In addition, do not hesitate to ask questions about their philosophy, their vision of the event experience in order to know if it will be compatible with the values of your company and your universe.
What are the event trends in 2024?
The rise of hybrid events
Events combining face-to-face and digital are becoming more and more common, because they allowexpand audience levels while offering an optimal experience to the guests present and to those registered online. Thanks to innovative technologies, it is now possible to create a hybrid event. as engaging online as in person. Depending on the expectations of the public (to be informed, to exchange, to have experiences, etc.), it is important to define the ideal mix between face-to-face, virtual and hybrid.
With the possibility of Real-time streaming, the scope of events is much greater because the event is accessible to a greater number of people, which reduces the number of no-shows and creates more notoriety. In addition, participants are increasingly sensitive to the ecological aspect: a hybrid event limits the number of trips and therefore the carbon footprint.
Sustainability and eco-responsibility
In 2024, Corporate Social Responsibility (CSR) and the adoption of ecological practices in the organization of events are one of the priorities of the event sector. Event organizers need to rethink their practices with eco-responsible initiatives to minimize the ecological footprint of the event. This can be translated into a set of actions such as waste reduction, the choice of sustainable materials and committed service providers, the hybridization of the event, or carbon offsetting, etc. These initiatives are now considered essential, testifying to the evolution of mentalities.
Technology and innovation
Among event trends, there is also a increased use of new technologies that are revolutionizing the event sector. Certain technologies are causing a profound transformation in the design and organization of events, such as Augmented reality And the vr. These advanced technologies make it possible to create tailor-made and immersive experiences that combine the virtual and the physical. They make it possible to change the way in which event evenings are experienced by participants by offering new and interactive experiences.
It is an effective way to Make an impression for event organizers who need to be ready to adopt these technologies (when relevant) to remain competitive and meet audience expectations. The increasing use of technology in the event sector reflects a future-oriented approach that combines interactivity and innovation.
Personalizing events and immersive experiences
In 2024, the success of immersive experiences is confirmed. In events, this trend allows participants to immerse themselves in creative and stimulating worlds. Being more and more in demand, your guests are also becoming more demanding. Creating unique and immersive experiences, immersing them in dynamic scenes that stimulate the senses and the imagination, allows you to make your corporate event a memorable one.
These immersive experiences can of course be based on new technologies, but not only that! It is also possible toengaging participants with an immersive decor, sound system, fun event animations, etc. The objective is to fully involve them in your event, so that they become the actors.
Safety and well-being of participants
In recent years, there has been an increased importance of the health safety and well-being of participants in the design of events. To guarantee a positive experience for all your guests, you can offer relaxation areas, inclusive activities, balanced menus, etc. With the persistence of health concerns, the possibility of following the event remotely is also a way to protect people at risk.
Formeret: rental of spaces and tailor-made services
Whatever your sector of activity, the Formeret group offers you exceptional spaces to host all your professional events in Paris: from a cocktail party to a study day, including a new product launch party or even a business seminar. Our modular and fully equipped rooms adapt to all your needs.
We also offer you a wide choice of ancillary services For a turnkey experience : reception, catering, audiovisual equipment, relaxation areas... Rental of a room or privatization of a space: everything is possible. We put our solutions and expertise at the service of your events.
For more information, do not hesitate to contact our teams.