Organize an exceptional professional event in an unusual space
If the American entrepreneur Jim Rohn said: “If you are not ready to risk the unusual, you will have to settle for the ordinary.”, this maxim also applies in the field of organizing professional events. Organize an event in an unusual space can transform a simple encounter into an impacting and unforgettable experience. An atypical space is distinguished not only by its unique architecture but also by its history and its incomparable atmosphere.
To understand the need to choose an unusual location for the organization of a professional event, it's important to look at how an original location can create a memorable atmosphere, strengthen a company's brand image, and attract more attendees. Depending on the size of your business, an atypical space could be an old building in the heart of the city, a very large seminar room, a loft, a duplex or a renovated property, offering an unobstructed view. These characteristics make these locations particularly attractive for seminar participants.
Why choose an unusual space for your professional events?
Choosing an atypical space for professional events allows above all to create a memorable atmosphere. An unusual and unique place, with its architecture and history, makes an impression and transforms a simple encounter into an immersive and captivating experience. Attendees will remember the event for a long time, not only for its content, but also for the exceptional setting in which it took place, whether it was a country mansion, a renovated loft, a duplex apartment, or an architect's house.
By opting for an atypical space, the company is strengthening its branding. An original and unique location demonstrates the company's ability to innovate and think outside the box. This bold approach reinforces the positive perception of the company among its customers, partners and employees, and becomes a powerful communication and marketing tool.
The originality of an atypical space naturally attracts more participants. A location that is different from the ordinary sparks curiosity and interest, which encourages guests to travel and participate in the event. The appeal of a unique location creates a positive expectation, which allows to increase the reach and success of the event. Whether it is a town house or an old building transformed, these atypical places always bring added value to your professional event.
The characteristics of atypical spaces
Les atypical spaces and unusual are distinguished by characteristics of real estate unique that make them particularly attractive for professional events. Their architecture, history and location contribute to creating exceptional places that leave an impression. Whether it is a renovated loft in the city center, a duplex with an unobstructed view, or a stone house in the heart of the village, each space must have unique characteristics.
THEunique architecture is one of the first characteristics of atypical spaces. Whether it's redesigned industrial lofts, restored historic buildings, or more contemporary constructions, the importance of architecture cannot be underestimated. Innovative and inspiring design can transform an event. For example, an old factory transformed into an event space often maintains period features such as steel beams, high ceilings, exposed brick, and large windows that add character and charm to the venue.
History and heritage also play an important role in the attractiveness of atypical spaces. Many atypical and unusual places have a rich and fascinating history that adds an additional dimension to the event. For example, a building that served as the home of a historic figure, then transformed over the centuries for various uses, offers a unique story that participants can appreciate. These spaces, transformed for modern uses while maintaining their historical essence, create an environment full of meaning and stories. Whether it's an old house with impressive ceiling heights or an old building, every architectural and historical detail contributes to creating a unique and memorable experience.
La localization and accessibility Atypical spaces are major assets. Often located in historic or central neighborhoods, these places have direct access to public transport, car parks, hotels, restaurants and cultural attractions. This accessibility facilitates the arrival of participants and offers them the opportunity to take full advantage of the surrounding amenities. For example, a duplex apartment or townhouse located right in the center allows easy access to various amenities and attractions and to enjoy an unobstructed view. In addition, being located in a iconic neighborhood adds an additional dimension to the event, allowing participants to discover or rediscover historic neighborhoods
Espace Cléry: A perfect example of an atypical space
The Cléry space is a perfect example ofatypical space to organize exceptional professional events such as seminars. Located in the Bonne-Nouvelle district, in the heart of historic Paris, on rue de Cléry, in the second arrondissement, this space is distinguished by its architecture and history.
This place was the witness of many eras. Indeed, it would have been the home of Madame Elisabeth Vigée le Brun, a great portrait painter where it was a place of celebration and fashion. Then, in the 19th century, a disciple of Gustave Eiffel transformed the space by adding a magnificent glass roof. Finally, 35 years ago, the space was used as a fabric factory before being converted into a modern event space.
The Espace Cléry has 20 air-conditioned rooms and equipped spread over 3 floors, offering great flexibility for different types of seminars. Its large event space, bathed in natural light thanks to a vast Eiffel style glass roof, is perfect for hosting conferences, graduations or cocktail parties. The central patio with an area of 120m2, located under this glass roof, is particularly appreciated for its bright and open setting with high ceilings, allowing the creation of varied and personalized atmospheres. The characteristics of this space, such as its large rooms, its unobstructed views, and its unique architecture, make the Espace Cléry a exceptional choice for any professional event.
Tips for choosing the right atypical space for your events
To organize a professional event exceptional in an atypical space, it is important to choose the right place.
Assessing your needs is the first essential step. It is important to precisely determine the type of event that you want to organize as well as the number of expected participants.
Whether for a conference, a graduation, a seminar or a cocktail party, each type of event requires specific equipment and services. It is therefore necessary toidentify your needs in terms of audiovisual equipment, room configuration, catering and accommodation to ensure the smooth running of your event.
Visit locations and asking the right questions is also fundamental. A prior visit allows you to get a precise idea of the space, and to check that it meets your expectations. During the visit, ask essential questions about the flexibility of the space, possible restrictions on use, the availability of equipment, and the conditions for reservations and cancellations. For example, if you're considering a space with a fully-equipped kitchen or large living room for a reception, or a space with a terrace for outdoor activities, make sure these features are available and appropriate for your event. This information will help you avoid unpleasant surprises and choose a space that fits your needs perfectly. Don't forget to check the availability to check that they correspond to your professional event.
Conclusion
Les atypical places and real estate exceptional, through their architecture, history, character and location, offer incomparable advantages in creating a captivating atmosphere, strengthening the company's brand image and attracting more participants. The Espace Cléry is a perfect example of this type of place that combines historic charm and modernity in a quiet area in the heart of Paris. Whether it is an old building, a refurbished industrial loft, or a duplex with an unobstructed view, these spaces provide unique added value. By following the advice for choosing the right atypical space, taking into account specific needs such as the configuration of the room, the available equipment, and the flexibility of the space, you guarantee the success of your professional events.